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Internet users say they would increase their Internet
usage from the current average of one hour to 3 hours 30 minutes if local calls were free
or unmetered, according to MORI’s recent ‘e-public’ survey. Both heavy and
light Internet users would expect the same increase in their usage if they could pay
nothing or a flat rate for local calls.
However, while Internet users are prepared to pay a small premium for unmetered calls,
they are not prepared to pay much more than current monthly line rental charges. The
average Internet user would be prepared to pay up to £16 per month (an increase of £7
over the current standard monthly charge). Forty four % would be prepared to pay between
£10 and £20 per month line rental in return for unmetered or free local calls, and 22%
would be prepared to pay over £20 per month. But a further 29% would not be prepared to
pay anything at all over what they are currently paying.
These figures come from MORI’s ‘e-public’ survey, conducted on the Internet
among a sample of around 1,200 British Internet users in the first two weeks of February.
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